As you continue to develop your market and create products which pique the interest of your customer base, you might also want to consider using Twitter. The impact of this cost effective viral marketing is best illustrated with these facts:
February 2009 Compete.com blog entry ranked Twitter as the third most used social network based on their count of 6 million unique monthly visitors and 55 million monthly visits.
According to Reuters, “more than half of Fortune 100 companies are using the wildly popular micro-blogging site.”
Like other successful companies, VarPhonex has utilized the site to “tweet” which describes writing messages of 140 characters or less. VarPhonex Tweeps (as Twitter followers are known) are first to receive news, promotions and even hear about job openings. Jenise Collado, VarPhonex Marketing Director reports a 100% increase in the amount of Tweeps or followers since becoming active 3 months earlier. Jenise explained, “other added value in being an active Twitter user is the ability to see what customers are tweeting about and hear the latest news in telephony by the competitors. Using Twitter as a source for industry news gets you information faster than a newspaper can publish it.”
In summary, if you are a reseller who wants to create inexpensive online buzz about your brand, try using Twitter.
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