Monday, September 8, 2008

Improving Quality By Reducing Distance

VarPhonex is proud to announce a new capability that can improve voice quality in a big way. The technology we are using is called “Media Release”. It works by reducing the Internet distance between the caller and the called party. As it is in the real world the shorter the distance between 2 points, the faster it is to get from point A to point B and this is also true on the Internet. It so happens that, if one has sufficient Internet bandwidth, short “Internet distance” helps VoIP quality and reliability.

VarPhonex proxy servers are located mainly in the US and we have VoIP POPS globally located. In the past, this usually meant that all calls passed through the US based servers first and then to our VoIP POPs. Using the Media Release technology, not all calls will need to pass through these US based proxy servers. For example, if someone is in São Paulo, Brazil and is calling to Rio de Janeiro, Brazil, via VarPhonex, the call will not need to pass through our proxy servers in the US and then go back to Brazil to be completed. Instead, the call will go directly from São Paulo to one of our POPs in Brazil and then to Rio de Janeiro. Essentially the call travels a far shorter distance, thus increasing voice quality and reliability.

The requirement is that the caller’s IP phone device or server is on a public IP and not NATed (private IP). If this condition is true, media release will happen all the time.

Please contact us if you have any questions and please set all your IP phone devices to public IP instead of private for better use of our world leading IP Telephony service.